Marketing, Master Programme
Linnaeus University
Universitetsplatsen 1, 352 52 Växjö, Sweden
Tuition Fees
SEK 247,000.00
Minimum Deposit
SEK 61,750.00
Scholarship
SEK 185,250.00
Application Fees
SEK 900.00
Durations
2 Years
Course Overview
The Master’s Programme in Marketing at Linnaeus University is an advanced postgraduate degree designed to develop strategic marketing leaders, consumer insight experts, and innovative brand managers. Taught entirely in English within the School of Business and Economics on Campus Växjö, this programme awards a Master of Science (120 ECTS) with a major in Business Administration. The curriculum combines advanced marketing theories with cutting-edge digital strategies, sustainable business models, and data-driven market analysis.... Read more
The Master’s Programme in Marketing at Linnaeus University is an advanced postgraduate degree designed to develop strategic marketing leaders, consumer insight experts, and innovative brand managers. Taught entirely in English within the School of Business and Economics on Campus Växjö, this programme awards a Master of Science (120 ECTS) with a major in Business Administration. The curriculum combines advanced marketing theories with cutting-edge digital strategies, sustainable business models, and data-driven market analysis. The programme equips students with a deep understanding of consumer behavior, global brand management, strategic relationship marketing, and digital ecosystems. Coursework emphasizes practical problem-solving through industrial case studies, corporate collaborations, and interactive seminars. Students gain hands-on experience in analyzing complex market trends, designing sustainable marketing strategies, and leveraging analytics to guide executive decisions. The degree culminates in the fourth semester with an independent Master’s Thesis (30 ECTS), where students conduct original empirical research on critical challenges in global marketing and business strategy.
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Career Opportunities
Graduates of the Master’s Programme in Marketing acquire a highly versatile and strategic skill set valued by global corporations, creative agencies, tech firms, and international consultancies. As industries undergo rapid digital transformation and shift toward sustainable practices, alumni are uniquely positioned to lead brand strategies and customer-centric transformations worldwide. Key career opportunities include Marketing Manager, Brand Strategist, Digital Marketing Specialist, Key Account Manager, Consumer Insights Manager, Market Research Analyst, Product Manager, and Strategy Consultant. Graduates drive international growth, brand equity, and customer engagement across... Read more
Graduates of the Master’s Programme in Marketing acquire a highly versatile and strategic skill set valued by global corporations, creative agencies, tech firms, and international consultancies. As industries undergo rapid digital transformation and shift toward sustainable practices, alumni are uniquely positioned to lead brand strategies and customer-centric transformations worldwide. Key career opportunities include Marketing Manager, Brand Strategist, Digital Marketing Specialist, Key Account Manager, Consumer Insights Manager, Market Research Analyst, Product Manager, and Strategy Consultant. Graduates drive international growth, brand equity, and customer engagement across multinational enterprises, fast-growing startups, and specialized marketing consultancies. Additionally, the rigorous academic training and empirical research methodologies developed during the program provide an excellent foundation for pursuing doctoral (PhD) studies in marketing and business administration.
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Course Summary
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-
Universitetsplatsen 1, 352 52 Växjö, Sweden
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2 Year's Post Graduation (PG)
Program Length -
Available Intakes
Aug
-
SEK 247,000.00/Year
Tuition Fees -
Minimum Deposit
SEK 61,750.00 -
Scholarship
SEK 185,250.00 -
SEK 900.00/Year
Application Fees -
SEK 127,872.00/Year
Living Cost
University
Admission Requirements
Academic Requirements
Minimum Level of Education Completed
H.S.C/A-Level
Minimum Mark (%) OR Minimum CGPA
Mark:60% OR CGPA:2.50
English Proficiency Test Requirements
IELTS
6.5 Overall
Reading
5.5Writing
5.5Listening
5.5Speaking
5.5PTE
62.0 Overall
Reading
59.0Writing
61.0Listening
59.0Speaking
59.0TOEFL
90.0 Overall
Reading
20.0Writing
20.0Listening
20.0Speaking
20.0Additional Requirements
A Bachelor's degree (180 ECTS credits) equivalent to a Swedish Kandidatexamen with a major in Business Administration; OR a degree including a minimum of 90 ECTS credits in Business Administration (including coursework in Marketing). Prerequisites include academic training covering basic statistics or business research methodology. English language proficiency equivalent to Swedish Upper Secondary School English 6 / English B.
Note
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Intakes:
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