Master of Science in Marketing and Consumption

University of Gothenburg

Universitetsplatsen 1, 405 30 Göteborg, Sweden

Tuition Fees

SEK 188,040.00

Minimum Deposit

SEK 47,010.00

Scholarship

SEK 47,010.00

Application Fees

SEK 900.00

Durations

2 Years

Course Overview

The Master of Science in Marketing and Consumption at the University of Gothenburg is designed for those who want to understand consumer behavior and respond to changing market needs. The program focuses on gaining expertise in the dynamic marketplace. Where new products are constantly launched to compete for consumer attention and loyalty. You will learn how to analyze customer needs and develop strategies that drive business success. The program is an excellent preparation for PhD studies, especially in marketing and consumer behavior.... Read more

The Master of Science in Marketing and Consumption at the University of Gothenburg is designed for those who want to understand consumer behavior and respond to changing market needs. The program focuses on gaining expertise in the dynamic marketplace. Where new products are constantly launched to compete for consumer attention and loyalty. You will learn how to analyze customer needs and develop strategies that drive business success. The program is an excellent preparation for PhD studies, especially in marketing and consumer behavior. Graduates are well-equipped for various careers, such as marketing coordinators, ebusiness specialists, and other roles in marketing and consumption, focusing on practical knowledge and cutting-edge research. This degree offers opportunities to work in leading companies or pursue advanced academic studies. The program equips you with the skills to thrive in an ever-evolving market.

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Career Opportunities

The Master of Science in Marketing and Consumption at the University of Gothenburg provides students with the skills to understand consumer behavior and respond to market changes. Graduates receive a degree that opens doors to careers in both the public and private sectors. The program’s strong research focus prepares students for PhD studies in marketing and consumption. Making it an ideal choice for those seeking advanced academic work. In the private sector, graduates have worked with major companies such as Forsman & Bodenfors, Santa Maria AB, Unilever, L’Oréal, SEB, ELLOS, and Essity. Career opportunities for graduates include roles like marketing coordinator,... Read more

The Master of Science in Marketing and Consumption at the University of Gothenburg provides students with the skills to understand consumer behavior and respond to market changes. Graduates receive a degree that opens doors to careers in both the public and private sectors. The program’s strong research focus prepares students for PhD studies in marketing and consumption. Making it an ideal choice for those seeking advanced academic work. In the private sector, graduates have worked with major companies such as Forsman & Bodenfors, Santa Maria AB, Unilever, L’Oréal, SEB, ELLOS, and Essity. Career opportunities for graduates include roles like marketing coordinator, eBusiness specialist, media planner, and trade marketing professional. With the increasing demand for marketing expertise in both the public and private sectors. This program offers excellent prospects for a successful career in marketing.

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Course Summary

  • Universitetsplatsen 1, 405 30 Göteborg, Sweden

  • 2 Year's Post Graduation (PG)

    Program Length
  • Available Intakes

    Sep
  • SEK 188,040.00/Year

    Tuition Fees
  • Minimum Deposit

    SEK 47,010.00
  • Scholarship

    SEK 47,010.00
  • SEK 900.00/Year

    Application Fees
  • SEK 123,768.00/Year

    Living Cost

University

University of Gothenburg

Sweden

Universitetsplatsen 1, 405 30 Göteborg, Sweden

Admission Requirements

Academic Requirements

Minimum Level of Education Completed

Bachelor

Minimum Mark (%) OR Minimum CGPA

Mark:60% OR CGPA:2.50

English Proficiency Test Requirements

IELTS

Reading

5.5

Writing

5.5

Listening

5.5

Speaking

5.5

Note

You’ll need a minimum of SEK 10,314 per month to cover your living costs. You might spend more than that. Or you might spend less. Your monthly costs will depend on a few things. Like your lifestyle. Or where you live. But we’d say that the minimum average monthly student budget is around SEK 10,314 (and that’s about €915 or $980).

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