Master of Science in Marketing and Consumption
University of Gothenburg

Universitetsplatsen 1, 405 30 Göteborg, Sweden
SEK 188,040.00
SEK 47,010.00
SEK 47,010.00
SEK 900.00
2 Years
Course Overview
The Master of Science in Marketing and Consumption at the University of Gothenburg is designed for those who want to understand consumer behavior and respond to changing market needs. The program focuses on gaining expertise in the dynamic marketplace. Where new products are constantly launched to compete for consumer attention and loyalty. You will learn how to analyze customer needs and develop strategies that drive business success. The program is an excellent preparation for PhD studies, especially in marketing and consumer behavior.... Read more
The Master of Science in Marketing and Consumption at the University of Gothenburg is designed for those who want to understand consumer behavior and respond to changing market needs. The program focuses on gaining expertise in the dynamic marketplace. Where new products are constantly launched to compete for consumer attention and loyalty. You will learn how to analyze customer needs and develop strategies that drive business success. The program is an excellent preparation for PhD studies, especially in marketing and consumer behavior. Graduates are well-equipped for various careers, such as marketing coordinators, ebusiness specialists, and other roles in marketing and consumption, focusing on practical knowledge and cutting-edge research. This degree offers opportunities to work in leading companies or pursue advanced academic studies. The program equips you with the skills to thrive in an ever-evolving market.
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Career Opportunities
The Master of Science in Marketing and Consumption at the University of Gothenburg provides students with the skills to understand consumer behavior and respond to market changes. Graduates receive a degree that opens doors to careers in both the public and private sectors. The program’s strong research focus prepares students for PhD studies in marketing and consumption. Making it an ideal choice for those seeking advanced academic work. In the private sector, graduates have worked with major companies such as Forsman & Bodenfors, Santa Maria AB, Unilever, L’Oréal, SEB, ELLOS, and Essity. Career opportunities for graduates include roles like marketing coordinator,... Read more
The Master of Science in Marketing and Consumption at the University of Gothenburg provides students with the skills to understand consumer behavior and respond to market changes. Graduates receive a degree that opens doors to careers in both the public and private sectors. The program’s strong research focus prepares students for PhD studies in marketing and consumption. Making it an ideal choice for those seeking advanced academic work. In the private sector, graduates have worked with major companies such as Forsman & Bodenfors, Santa Maria AB, Unilever, L’Oréal, SEB, ELLOS, and Essity. Career opportunities for graduates include roles like marketing coordinator, eBusiness specialist, media planner, and trade marketing professional. With the increasing demand for marketing expertise in both the public and private sectors. This program offers excellent prospects for a successful career in marketing.
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Course Summary
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Universitetsplatsen 1, 405 30 Göteborg, Sweden
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2 Year's Post Graduation (PG)
Program Length -
Available Intakes
Sep
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SEK 188,040.00/Year
Tuition Fees -
Minimum Deposit
SEK 47,010.00 -
Scholarship
SEK 47,010.00 -
SEK 900.00/Year
Application Fees -
SEK 123,768.00/Year
Living Cost
University
Admission Requirements
Academic Requirements
Minimum Level of Education Completed
Bachelor
Minimum Mark (%) OR Minimum CGPA
Mark:60% OR CGPA:2.50