Master’s e in Fashion Marketing and Management at the University of Borås provides an in-depth exploration of the business side of the fashion industry. This highly specialized Programme covers crucial areas such as fashion retail management, fashion e-commerce, global supply chain management, and visual merchandising. Students are trained to understand the complexities of consumer behavior, brand loyalty, and market trends, ensuring they can implement effective marketing strategies for fashion brands. The University of Borås has a close connection with the fashion industry, allowing students to work on projects with leading fashion brands and organizations. The Programme also emphasizes digital transformation and innovation, helping students adapt to the ever-changing landscape of fashion marketing. With a strong focus on sustainability, the university incorporates responsible fashion practices into the curriculum, making it a perfect choice for future industry leaders. Studying at Borås offers a multicultural environment, international networking opportunities, and exposure to Sweden’s thriving fashion scene. Graduates are prepared for managerial roles in fashion marketing, public relations, and consultancy, both locally and globally.

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