Master of Business Analytics in Marketing
The University of Auckland

34 Princes Street, Auckland Central, Auckland 1010, New Zealand
NZD 53,684.00
NZD 53,684.00
NZD 10,000.00
NZD 0.00
1 Years
Course Overview
Master of Business Analytics in Marketing helps you build strong skills in marketing management, digital marketing, and customer engagement. You can choose to study through a Bachelor of Commerce (Honours) or a Master of Commerce in Marketing. Where you will complete a customized dissertation on topics like marketing research, branding, or service management. The one-on-one support from academic mentors will grow your analytical thinking and prepare you for real-world challenges. Marketing is also available as a specialization within the... Read more
Master of Business Analytics in Marketing helps you build strong skills in marketing management, digital marketing, and customer engagement. You can choose to study through a Bachelor of Commerce (Honours) or a Master of Commerce in Marketing. Where you will complete a customized dissertation on topics like marketing research, branding, or service management. The one-on-one support from academic mentors will grow your analytical thinking and prepare you for real-world challenges. Marketing is also available as a specialization within the Master of Business Analytics. Which includes courses such as Customer and Market Insights, Digital Marketing and Analytics, and Marketing Analytics Industry Project. These options enable you to acquire practical knowledge and future-ready skills for a wide range of industries. This program is ideal for students who want to focus on data-driven marketing strategies and make informed business decisions.
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Career Opportunities
Graduates with a Master of Business Analytics in Marketing have many career options. You can work as a marketing analyst, using data to understand customer behavior and market trends. Digital marketing specialist roles focus on creating and managing online campaigns to effectively reach target audiences. Brand managers help shape how customers perceive products or companies, while customer insights analysts analyze data to enhance customer engagement. Marketing managers lead teams and develop strategies to drive business growth and expansion. You can also become a social media manager, overseeing a company’s presence on platforms such as Facebook and Instagram. Market research... Read more
Graduates with a Master of Business Analytics in Marketing have many career options. You can work as a marketing analyst, using data to understand customer behavior and market trends. Digital marketing specialist roles focus on creating and managing online campaigns to effectively reach target audiences. Brand managers help shape how customers perceive products or companies, while customer insights analysts analyze data to enhance customer engagement. Marketing managers lead teams and develop strategies to drive business growth and expansion. You can also become a social media manager, overseeing a company’s presence on platforms such as Facebook and Instagram. Market research executives collect and analyze data to guide marketing decisions. Content marketing specialists create valuable content to attract and retain customers. These careers combine your marketing knowledge with strong data and analytics skills, making you a valuable asset in industries such as retail, finance, technology, and others. The demand for professionals who can blend marketing and data is skyrocketing.
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Course Summary
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34 Princes Street, Auckland Central, Auckland 1010, New Zealand
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1 Year's Post Graduation (PG)
Program Length -
Available Intakes
Jan,Feb,Mar,July,Sep
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NZD 53,684.00/Year
Tuition Fees -
Minimum Deposit
NZD 53,684.00 -
Scholarship
NZD 10,000.00 -
NZD 0.00/Year
Application Fees -
NZD 20,000.00/Year
Living Cost
University


The University of Auckland
New Zealand
34 Princes Street, Auckland Central, Auckland 1010, New Zealand
Admission Requirements
Academic Requirements
Minimum Level of Education Completed
Bachelor
Minimum Mark (%) OR Minimum CGPA
Mark:60% OR CGPA:2.70