Master's in Marketing Communication

The Master’s Programme in Marketing Communication at Stockholm University (Stockholm Business School) is an advanced two-year postgraduate degree designed to provide students with a critical, strategic, and culturally grounded understanding of modern marketing practices. Taught entirely in English, the programme awards a Master of Science (120 ECTS) with a main field of study in Advertising and PR. It merges advanced social science theories with commercial methodologies, addressing how digitalization, globalization, and shifting cultural dynamics reshape consumer behavior and corporate communications. Throughout the first year, students complete rigorous core coursework covering Marketing Communication Theory, Buyer Behavior, Strategic & Cultural Perspectives in Communication, Digital Marketing & E-commerce, Contemporary Challenges, Brands and Branding, and Advanced Research Methods. The third semester provides exceptional flexibility, allowing students to pursue an international exchange semester at a global partner university, take advanced electives, or complete an academic internship via the Reflective Practice course. The final semester is dedicated to an independent Master’s Degree Thesis (30 ECTS), where students conduct original scientific research contributing to the discipline. This curriculum develops analytical depth, strategic leadership, and creative problem-solving skills necessary to navigate complex media landscapes

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