This course focuses on the essential principles of digital business management, preparing students for leadership in a rapidly evolving digital world. It addresses how companies use digital systems to improve business processes and stay competitive. The course explores key topics such as business models, internet marketing, and technology integration, emphasizing theory and practical implementation. Students will learn about best digital business strategies, service management, social networking for business, digital marketing, and the role of systems like ERP and e-CRM. They will also explore supply chain management, business intelligence, and cybersecurity. The course examines how digital transformations affect businesses, focusing on agile organizations, virtual work, and ethical, legal, and social issues. Students will engage with real-world cases and examples through lectures, seminars, and workshops. They will develop a flexible mindset to link traditional business concepts with the digital landscape, helping them manage the challenges of modern business.

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