Bachelor of Commerce - Marketing Major
Lincoln University
85084 Ellesmere Junction Road, Lincoln 7647, New Zealand
Tuition Fees
NZD 35,000.00
Minimum Deposit
NZD 35,000.00
Scholarship
NZD 0.00
Application Fees
NZD 0.00
Durations
3 Years
Course Overview
Lincoln University’s Bachelor of Commerce with a Marketing major prepares students to solve real-world business challenges through consumer research, brand management, and strategic marketing decisions. Throughout the degree, the programme covers critical areas including product development, consumer purchasing behavior, channel management, and market communication strategies. Students develop advanced analytical, decision-making, and decision-execution skills while gaining hands-on practical experience through a major industry-based... Read more
Lincoln University’s Bachelor of Commerce with a Marketing major prepares students to solve real-world business challenges through consumer research, brand management, and strategic marketing decisions. Throughout the degree, the programme covers critical areas including product development, consumer purchasing behavior, channel management, and market communication strategies. Students develop advanced analytical, decision-making, and decision-execution skills while gaining hands-on practical experience through a major industry-based marketing research project in their final year. This comprehensive combination of academic theory and applied learning ensures that graduates enter the workforce fully equipped to design innovative campaigns, analyze market trends, and drive strategic growth for diverse global organizations.
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Career Opportunities
Graduates of the Bachelor of Commerce with a Marketing major gain a powerful blend of analytical and creative skills highly applicable across diverse global industries. The curriculum equips students to interpret complex market data, design strategic campaigns, and drive brand growth in competitive markets. Potential career paths for graduates include Marketing Coordinator or Manager, Brand Manager, Digital Marketing Specialist, Market Research Analyst, Advertising & Account Executive, Product Manager, Customer Insights Analyst, and Media Planner. By mastering modern communication techniques, digital tools, and consumer behavior analysis, graduates emerge fully prepared to lead... Read more
Graduates of the Bachelor of Commerce with a Marketing major gain a powerful blend of analytical and creative skills highly applicable across diverse global industries. The curriculum equips students to interpret complex market data, design strategic campaigns, and drive brand growth in competitive markets. Potential career paths for graduates include Marketing Coordinator or Manager, Brand Manager, Digital Marketing Specialist, Market Research Analyst, Advertising & Account Executive, Product Manager, Customer Insights Analyst, and Media Planner. By mastering modern communication techniques, digital tools, and consumer behavior analysis, graduates emerge fully prepared to lead marketing initiatives, foster customer engagement, and deliver measurable business success in corporate, agency, or entrepreneurial environments.
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Course Summary
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85084 Ellesmere Junction Road, Lincoln 7647, New Zealand
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3 Year's Under Graduation (UG)
Program Length -
Available Intakes
Feb,July,Nov
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NZD 35,000.00/Year
Tuition Fees -
Minimum Deposit
NZD 35,000.00 -
Scholarship
NZD 0.00 -
NZD 0.00/Year
Application Fees -
NZD 20,000.00/Year
Living Cost
University
Admission Requirements
Academic Requirements
Minimum Level of Education Completed
H.S.C/A-Level
Minimum Mark (%) OR Minimum CGPA
Mark:65% OR CGPA:2.50
English Proficiency Test Requirements
IELTS
6.0 Overall
Reading
5.5Writing
5.5Listening
5.5Speaking
5.5IELTS
50.0 Overall
Reading
42.0Writing
42.0Listening
42.0Speaking
42.0TOEFL
60.0 Overall
Reading
0.0Writing
18.0Listening
0.0Speaking
0.0Additional Requirements
Students are expected to have basic computing literacy and bring a suitable laptop/device (BYOD) for coursework, online portal access, and research projects.
Note
2. Full-time work rights during scheduled university holiday breaks
3. Eligible for a Post-Study Work Visa upon graduation
Suggested Courses
University of Otago
362 Leith Street, Dunedin North, Dunedin 9016, New Zealand
Tuition Fees NZD 50,820.00
Minimum Deposit NZD 50,820.00
ScholarshipNZD 10,000.00
Application FeesNZD 0.00
Durations1.5 Years
Intakes:
Massey University
Tennent Drive, Massey University, Turitea 4410, New Zealand
Tuition Fees NZD 38,830.00
Minimum Deposit NZD 38,830.00
ScholarshipNZD 5,000.00
Application FeesNZD 0.00
Durations1.5 Years
Intakes:
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